Four facts pro agricultural products and food from Germany
Fact 3: Innovation and creativity in the German market
German consumers no longer expect only high-quality food, but also products that support their individual living standards.
This leads to new market segments: Organic products, functional food, convenience products, vegetarian, vegan, lactose-free and gluten-free food. Regionality, sustainability and seasonality of the products are just as important as fair trade.
As a result, about 40,000 new foods are launched on the market every year. The high competitive pressure resulting from a strong concentration of trade means that those products are produced at competitive world market prices and that customers abroad can also enjoy quality products from Germany.
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In 2018, the preliminary inputs and investments of agriculture amounted to 43.1 billion euros, the production value of agriculture to 59 billion euros and the turnover of the food industry to 180 billion euros. Agricultural exports from agriculture and the food industry amounted to 72 billion euros, more than a third of the total value (source: Federal Statistical Office/BMEL/ German Farmers' Association). For the year 2019, previous figures indicate an increase in exports in this sector of 2.3 percent (source: AMI, as of 12 March 2020).
The most important sales markets for German agricultural exports in 2019 were the EU followed by China, Switzerland and the USA (source: AMI, as of 12.03.2020).