GEFA Exportservice GmbH carries out: Business Trip USA (West Coast), 9.-13. March 2026, Food in general

On behalf of the Federal Ministry of Agriculture, Food and Regional Identity, GEFA Exportservice GmbH organised this business trip in close cooperation with CMA Global Partners and Food - Made in Germany e. V.

In 2024, the USA imported agricultural and food products worth around 2.5 billion euros from Germany. This German export volume of approximately 761.6 thousand tonnes remained largely stable between 2020 and 2024. Even though the current customs situation poses challenges, the USA remains one of the most attractive foreign markets for German food products. California is considered the strongest state in economic terms and a trendsetter for nutrition, sustainability and innovation. The planned business trip is intended to provide German exporters with the necessary tools for successful market development in the USA and insights into the specifics of the Californian food market. It will take place in the week after the leading trade fair Natural Products Expo West in Anaheim and will allow participants to visit the fair individually in advance to pick up on current industry trends.

Further information on the business trip can be found at this link.